Georgian Wine to Further Strengthen Its Position in International Markets in 2026 – Levan Mekhuzla
In 2026, Georgia’s budget for the international promotion of wine will amount to GEL 18 million, according to information released by the National Wine Agency of Georgia.
Ia’s Winery: Aged Wines Have Stronger Market Positioning Potential
Georgian wine demonstrates strong character after aging, as it has the potential to develop further over time and achieve stronger market positioning. F
Apple TV+ Series Drops of God Season Two to Introduce Millions of Viewers to Georgia’s Wine Culture and Gastronomy
On January 21, Apple TV+ will premiere the second season of the Emmy-winning, multilingual series Drops of God.
“Work on Quality Control of Wine and Alcoholic Beverages Will Be Even More Active This Year”
We made no compromises in our quality control efforts in 2025, and this work will become even more active this year.
“Georgian Wine Exports to European Countries Are on the Rise” – National Wine Agency
In 2025, Georgia exported 11.5 million liters of wine worth USD 38.7 million to nearly 30 European countries.
“An Upward Trend in the Export Price of Georgian Wine Was Recorded in 2025” – National Wine Agency
“The increase in the average export price indicates that Georgian wine is strengthening its position in the premium segment,” according to information released by the National Wine Agency of Georgia.
“Georgian Wine Must Be Associated Exclusively with High Quality” – Tamta Kvelaishvili
All initiatives launched in 2025 aimed at producing high-quality wine will continue actively this year as well.
With the Support of the National Wine Agency, Georgian Wine Promotion Events Were Held in 21 Countries in 2025
With the aim of increasing the export potential of Georgian wine and diversifying international markets, and with the financial and organizational support of the National Wine Agency of Georgia,
“IWSC Georgia Competition Shows Significant Progress in Quality and Diversity” – British publication The Buyer
The International Wine & Spirit Competition (IWSC) has been held in Georgia since 2022. The official partner of the competition is the Gurjaani Wine Festival, with support from Georgia’s National Wine Agency.
