US Marketing Company Representatives Visit Georgia to Promote Georgian Wine in the American Market
A seven-member delegation of wine industry professionals visited Georgia on a trip organised by the National Wine Agency and its contracted US marketing company, Glodow Nead Communications.
The group included sommeliers and representatives of the hospitality sector, the media and Glodow Nead Communications.
During the visit, the guests toured wineries and wine companies in the Kartli and Kakheti regions. They tasted Georgian wines made using both conventional and traditional methods and learned about the country’s centuries-old winemaking history, culture and traditions.
“We had the opportunity to travel through Kartli and Kakheti and explore two distinct terroirs. We tasted wines both on their own and paired with traditional and contemporary dishes. This experience was particularly valuable for our buyers, who came from cities across the United States, including Las Vegas, Miami, New York and San Francisco. Georgian winemakers explained both qvevri winemaking techniques and European winemaking methods in detail. We are learning a great deal that we will share back in the United States,” said Laura Burgess, a representative of Glodow Nead Communications.
The United States is one of Georgian wine’s strategic export markets. Targeted marketing activities conducted in the US since 2013, with the support of the National Wine Agency, have helped raise awareness of Georgian wine and increase exports.
In the first nine months of this year, Georgia exported approximately 750,000 litres of wine to the United States, a 3% increase compared with the same period last year.
