Poland represents one of the strategic markets for Georgian wine, where Georgian products are available in the HoReCa sector, as well as in retail chains and wine shops.
To maximize awareness and export potential of Georgian wine in the Polish market, the National Wine Agency actively cooperates with the marketing company People PR, which has extensive experience in implementing large-scale PR campaigns.
With financial support from the Agency, in 2026 Georgian wine tasting seminars will be held in Poland for wine professionals, representatives of the wine trade sector, and consumers. Targeted advertising and media campaigns will also be carried out. Alongside Georgian wine, Georgian wine culture and cuisine will be promoted, and wine tours to Georgia will be organized for Polish wine professionals.
The National Wine Agency has been cooperating with People PR since 2022. During this period, a steady increase in Georgian wine exports to the Polish market has been recorded. In 2025, wine exports from Georgia to Poland amounted to USD 17 million, representing a 2% increase compared to 2024. Among 71 export destinations, Poland ranked second last year.
Alongside Poland, the strategic export markets for Georgian wine include the United States, the United Kingdom, Germany, China, South Korea, and Japan.
