German Wine Professionals Visit Georgia as Part of Promotion Program
As part of the Georgian Wine Promotion Program, a group of German wine professionals visited Georgia to support awareness-building and export growth in the German market. The visit was organized by the National Wine Agency in collaboration with its German contractor and funded by the Agency.
The ten-member delegation—comprising sommeliers and wine experts—visited wineries and production facilities in Tbilisi and Kakheti, where they tasted a wide range of Georgian wines.
Germany, the largest wine importer in Europe, has been designated a strategic export market for Georgian wine since 2020 and has since maintained a position among the top ten export destinations.
To boost visibility and expand market share, the National Wine Agency has partnered with German PR firm ff.k Public Relations since 2021. Under this partnership, a comprehensive promotional campaign is underway, including tasting seminars in German cities, participation in international wine exhibitions, targeted advertising, media outreach, and wine tours in Georgia for sommeliers, media representatives, and wine trade professionals.
