Georgian Wine Tasting Held in London
To support the growth of Georgian wine awareness and exports in the United Kingdom market, a Georgian wine tasting event titled “The New Natural” was held in London, organized by the National Wine Agency of Georgia and its contracted partner company Swirl Wine Group.
The event was hosted by Sarah Abbott, Managing Director of Swirl Wine Group and a renowned British Master of Wine.
Georgian wines were presented to a professional audience by British sommelier, restaurateur, and natural wine ambassador Honey Spencer.
The event featured a selection of wines from 10 Georgian wine-producing companies.
With financial support from the National Wine Agency, Swirl Wine Group is leading the Georgian wine marketing campaign in the United Kingdom in 2026. As part of the campaign, tasting seminars are being held in various cities across the UK; Georgian wine is being showcased at international exhibitions, while targeted advertising and media campaigns are also being implemented.
It is noteworthy that in the first six months of the current year, up to 178,000 liters of Georgian wine were exported from Georgia to the United Kingdom, representing an 18% increase compared to the same period last year.
