Georgian Wine Showcased at the Food and Wine Classic Aspen 2025 in the United States
With the support of the National Wine Agency of Georgia and the coordination of its U.S. marketing partner, Colangelo & Partners, Georgian wine was presented at the annual Food and Wine Classic Aspen 2025 held in Aspen, Colorado. The festival featured around 200 types of alcoholic beverages.
At the 42nd edition of the festival, which hosted thousands of attendees over three days, visitors had the opportunity to sample 20 varieties of Georgian wine.
As part of the festival, a professional seminar and tasting session dedicated to Georgian wine was held for industry representatives and general consumers. Events of this kind play a crucial role in promoting Georgian wine and increasing demand in international markets.
The National Wine Agency has been running a comprehensive marketing campaign in the United States in partnership with the leading American marketing agency Colangelo & Partners. The campaign includes tastings and seminars for wine professionals and trade representatives across various U.S. cities, participation in major international exhibitions, and organizing wine tours to Georgia for media, sommeliers, and distributors—further strengthening the brand's presence and popularity in the American market.
