Georgian Wine Showcased at Several Events in New York

Twenty-six wines from 13 Georgian producers were presented at the international wine festival Karakterre in New York, with financial support from the National Wine Agency and organised by its contracted US marketing company, Colangelo & Partners.

Karakterre is one of the world’s leading wine festivals, bringing together organic, biodynamic and natural wine producers from around the globe. It takes place annually in New York and at historic venues in Austria.

This year’s festival featured producers from 15 countries. Thousands of visitors had the opportunity to taste Georgian wines alongside wines from other countries, helping raise awareness of Georgian wine and promote it internationally.

A Georgian wine masterclass for wine trade professionals was also held as part of the festival.

In addition, a Georgian wine tasting, “FeastGala NY”, took place in New York in collaboration with Wine Spectator.

Colangelo & Partners has led the Georgian wine marketing campaign in the United States in partnership with the National Wine Agency since 2022. The campaign includes tastings and seminars for wine professionals and trade representatives in cities across the US, as well as participation in international exhibitions. Wine tours to Georgia are also organised for journalists, sommeliers and sales professionals, helping build awareness of Georgian wine in the American market.

Between January and September this year, Georgia exported approximately 750,000 litres of wine to the United States, a 3% increase compared with the same period last year.