Georgian Wine Presented at Boston Wine Expo in the United States

With the support of the National Wine Agency of Georgia and organized by its contracted marketing company Colangelo & Partners, Georgian wine was showcased at the Boston Wine Expo in Boston. The presentation is an important step toward increasing the visibility and popularity of Georgian wine in the U.S. market.

The presentation included a wine tasting and a masterclass.

The tasting was attended by wine consumers, as well as representatives from the HoReCa, commercial, and media sectors. Wines from up to 10 Georgian wine-producing companies were presented for tasting.

As part of the Boston Wine Expo, a masterclass was held with 30 guests in attendance. A presentation on Georgian winemaking culture, history, grape varieties, and the modern wine industry was delivered by American wine expert Erika Frey.

To increase awareness and exports of Georgian wine in the United States, the National Wine Agency of Georgia has signed cooperation agreements with Colangelo & Partners and Glodow Nead Communications.

With the organization of these companies and financial support from the agency, marketing campaigns aimed at increasing demand for Georgian wine in the U.S. market will be implemented. These include:

• tasting seminars in various cities for wine professionals and trade representatives;
• targeted advertising and media campaigns;
• participation in international exhibitions and festivals;
• wine tours in Georgia for media, sommeliers, and sales representatives;
• and enhanced consumer-focused activities.