Georgia Hosts Second Autumn Tour for Polish Wine Professionals
A group of Polish wine professionals visited Georgia on a tour organised by marketing company People PR with financial support from Georgia’s National Wine Agency. The initiative aimed to support Georgian wine export growth in Poland.
The seven-member delegation included sommeliers and representatives of the hospitality sector, media and People PR. Participants visited wineries in Kartli and Kakheti, explored Georgian winemaking techniques and tasted wines produced using both conventional and traditional methods.
This was the second tour for Polish wine professionals held in Georgia this autumn.
Poland remains a strategic market for Georgian wine, consistently ranking among its top five export destinations. Georgian wines are available through the country’s hotels, restaurants and cafés, as well as supermarket chains and specialist wine shops.
The National Wine Agency works with People PR to raise awareness of Georgian wine and strengthen its export potential in Poland.
The agency-funded 2026 campaign includes tastings and seminars for wine professionals, trade representatives and consumers in Poland, targeted advertising and media campaigns, and visits to Georgia for Polish wine professionals.
