8000 Vintages Set to Debut in Berlin, Marking the Brand's First Expansion Beyond Domestic Borders
The esteemed Georgian wine store, "8000 Vintages", embarks on a journey to conquer global markets, setting its sight on Berlin for its inaugural international store.
The Head of Winemaking at "8000 Vintages", Keti Japaridze, divulged to Business Insider Georgia that the blueprint for their German store aligns with their Georgian counterparts. The modus operandi remains consistent; both domestically and internationally, "8000 Vintages" will exclusively vend Georgian wines.
"The foundational ethos we steadfastly uphold is quality. Our wines are meticulously curated, a principle we shall adhere to in Berlin, offering a handpicked selection of Georgian products," states Japaridze. "As for our selection process, we commission independent professional wine tasters monthly, conducting blind tastings to circumvent any biases. The wines that clear the quality checks - free from fungal or any other defects and meet the requisite standards, are granted shelf space."
All wines under the "8000 Vintages" label are Georgian, facilitating opportunities for all wine producers, particularly smaller vineyards, to introduce exceptional wines to Georgian and now international patrons, fostering their popularity.
Scheduled to unveil its doors in Berlin on July 14th, the "8000 Vintages" store is poised to further broaden its reach, though specifics of their expansion remain under wraps. The Berlin project is set to feature over 200 distinct wines, with plans to augment this number to 500. Staffing up to 15 employees, "8000 Vintages" is a beacon of Georgian winemaking, with five branches, four of which are located in Tbilisi and one in Batumi.
The "8000 Vintages" moniker pays tribute to Georgia's 8000-year wine history, symbolizing the thousands of grape Vintages undertaken during this period. The brand, as explained by the company, embodies Georgia's winemaking legacy, often referred to by foreign vintners as "the country of 8,000 years of grape harvest".