Posted: 2 years ago

Lisa's Creams Reached Investors Pitch Finale 2022 at the International Competition

Startup Lisa's creams is the finalist of the International Investors Pitch Finale 2022.

Liza Zazadze, the founder of the Georgian cosmetics brand, told Business Partner that Investors Pitch Finale 2022 has selected 23 women entrepreneurs from 8 countries, including Lisa's cream.

"In 2021, the first regional event of the UN Women" Women Entrepreneurs Expo brought together hundreds of women, global companies, and investors from the region. The aim of the event was to establish business ties and strengthen the business. Following this event, we presented our business plans, and they selected 23 women entrepreneurs from 8 countries.

In 2022, entrepreneurs had a chance to present their own products, services, and business plans. We also planned strategies of how we were planning to grow production with the investors. We already have a business plan, we are planning to expand the enterprise and we are going to move to stores in addition to online sales. We also want to bring our products to the international market," said Liza Zazadze.

According to Liza, participating in similar competitions will help the startup to acquire knowledge and establish new connections, which is important for the development of the company in the future.

Lisa's Creams offer their customers care products made from 100% natural ingredients, such as day and night moisturizer, nourishing, anti-wrinkle cream, lifting cream, anti-acne, eye cream, as well an anti-hair loss oil, hyaluronic serum, and cosmetic cream.

In addition to natural fats, the company uses honey candles, collagen, 24 k Gold plates, and various serums or vitamins.

25 women entrepreneurs from several countries around the world had the chance to present their business plans to a business jury and an investor panel. The Investors Pitch Finale 2022 is organized by the UN Women in Europe and Central Asia and the Kagider-Türkiye Kadın Girişimciler Derneği as part of the Women Entrepreneurship Accelerator Initiative, with the support of Mary Kay Global.