Bank of Georgia launches partnership with Visa, Soplidan.ge and Farmers' Association to Support Farmers

Bank of Georgia continues to support local entrepreneurs and farmers and is launching a campaign with Visa, soplidan.ge, and the Farmers' Association.

The aim of the campaign is to support farmers and help them increasingly sell their products. Besides, to give customers the opportunity to purchase natural products from rural areas at a discounted price. The first Georgian online store, soplidan.ge, has 250 high-quality Georgian products, which gives farmers a significant opportunity to gain a new key market.

As part of the campaign, those who make payments with a Visa card from the Bank of Georgia from today to July 1 will receive 20% discount on the purchase. SOLO will be subject to a 25% discount. Also, during the campaign, customers will be credited with doubled PLUS points on the purchase of a Bank of Georgia visa.   

The partnership between Bank of Georgia, Visa, soplidan.ge, and the Farmers' Association will make a significant contribution to supporting farmers, selling their products, as well as providing high-quality customer service and promoting local products.

To achieve this, a survey of farmers ’needs and challenges will be conducted. The Farmers' Association provides a description of farmers for the supply chain, which involves finding and collecting information about their products and activities.

"It is important for the Bank of Georgia to support farmers, promote and encourage them. By participating in this campaign with partners, we want to encourage farmers to produce as many products as possible and have a guaranteed key market for its realization. We think that giving new opportunities, which is an interesting offer for Georgian Bank customers, will significantly help them to further increase the quality of their products and, consequently, increase their competitiveness, ”the Bank of Georgia said.