Levi's Campaign Features Story of Georgian Boy in Advertisement

Levi's has released a video clip called "Fair Exchange" as part of their campaign called Greatest Story Ever Worn, which commemorates the 150th anniversary of the 501 model.

The video features a Georgian boy who trades his cow for a pair of Levi's jeans, with the story being based on a true event from Georgian history.

The campaign was developed in collaboration with the agency Droga5, and each video in the campaign depicts real-life stories. The video clip has been received with much excitement by viewers, especially those in Georgia who were surprised and delighted to see their country's history being featured in such a prominent campaign.

Source: Marketer

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Levi's Campaign Features Story of Georgian Boy in Advertisement

Last 7 Days Hot Topic

With the support of the International Visegrad Fund (IVF), a meeting was held in the city of Zugdidi within the framework of the ongoing project at the Energy Training Center of GNERC 01

The EU Urges Georgia to Refrain from Adopting Legislation that can Compromise Georgia’s EU Path 02

Japanese Cafe Fumfula Expands in Tbilisi Amid Rising Popularity of Asian Cuisine 03

Georgia-Korea Investment Promotion and Protection Talks Advance in Seoul 04

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With the support of the International Visegrad Fund (IVF), a meeting was held in the city of Zugdidi within the framework of the ongoing project at the Energy Training Center of GNERC
01

The EU Urges Georgia to Refrain from Adopting Legislation that can Compromise Georgia’s EU Path
02

Japanese Cafe Fumfula Expands in Tbilisi Amid Rising Popularity of Asian Cuisine
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Georgia-Korea Investment Promotion and Protection Talks Advance in Seoul
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Georgia Sees Surge in Electric Vehicle Registrations
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Levan Lepsveridze Joins Jury at Cannes International Festival
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