Beer Natakhtari's Series of Vepkhistkaosani to be Finalist of International Contest

The series of The Knight in the Panther’s Skin of the Beer Natakhtari became the finalist of the international contest World Beverage Innovation Awards 2020.

Cans of The Year Awards and World Beverage Innovation Awards 2020 are the international competitions where Natakhtari participates with its series of The Knight in the Panther’s Skin.

Efes Georgia presented the limited series of Natakhtari packaging at the end of September. 

The new packaging design is showing the scenes from The Knight in the Panther's Skin, which is revived by Georgian modern artist, David Matchavariani.

David Matchavariani devoted four years of work to the illustrations of the graphic novel The Knight in the Panther’s Skin. This book was published in 2019 and became widely available.

"We are proud that our lovable project is presented on international contests and we will see the can of Natakhtari designed with modern illustrations of the Knight in the Panther's Skin next to the world's famous brands. For us, as for the leaders of the beer market, it is always important to invest in innovations, customer's needs, and Georgian culture.", noted Alphan Akpece, commercial director of Efes Georgia.