Zarapxana Plans to Enter International Market with Competitive Prices

Georgian jewelry company "Zarapxana" is planning to open a store abroad.

The company will enter the Ukrainian or UK market from next year. As the General Director of "Zarapxana" told "Business Partner", the project will be implemented if the sales in the local market are improved.

"If the situation stabilizes and we manage to improve the existing sales figures, we will have the opportunity to open a store abroad. There is a demand from many countries even now, we sell our product through the online store including in the US, post-Soviet countries, as well as in Europe. If there was no pandemic, we would already have opened a store in Kiev, but the reduction in sales has temporarily delayed the implementation of new investments," - said Nikoloz Nakopia.

According to him, as a result of the study of foreign markets, it was revealed that the prices of jewelry products produced in Georgia are much lower.

"We have studied the market abroad and if we have the right positioning, with our quality and authenticity we can become in demand in the country where we will enter. We also quite competitive with our price, ”Nikoloz Nakopia explained.

"Zarapxana" appeared on the market in 2005 and is represented by 5 stores in Tbilisi and Batumi.