Posted: 2 weeks ago

Silknet Started Strategic Partnership with SAS to Bring Customer Data-driven Analytics Solutions to Georgia

On June 1st Silknet – Georgia's leading convergent telecommunication company announced a partnership with SAS, a world leader in advanced analytics.

According to the agreement, SAS will provide its customer data analytics solutions to Silknet. In parallel, both companies partner to bring SAS solutions to Silknet clients – various businesses and organizations.

As a SAS customer, Silknet will implement SAS solutions, such as a campaign management system, taking its customer experience to the next level with delivering even more innovative and smoother services in the form of tailored offers based on customer needs. Apart from this, the SAS solution will provide one of the best in class customer loyalty systems, which will help Silknet to advance its customer-centric services further.

As a strategic partner of SAS in Georgia, Silknet will become the first company to deliver the most advanced and sophisticated data analytical solutions to the Georgian market.

"I am excited to welcome SAS to Georgia and to launch our partnership. This is a very important event for the whole country as this partnership is the first of its kind in Georgia. Essentially, it means building a digital bridge between Georgia and America. I am proud to say that SAS has chosen our company as its local partner. Silknet, Georgia's leading telecommunications provider, together with SAS will enable companies and organizations to implement state-of-the-art data-driven processes. For Silknet this is another successful step in introducing the latest technologies to Georgia for the benefit of the whole country,“- says George Ramishvili, chairman of Silknet’s supervisory board.

CEO of Silknet, David Mamulaishvili: "Needs of our customers drive Silknet, and I am happy to announce bringing SAS data analytics solutions that will help us to serve our customers better. Silknet will be the first user of SAS Marketing solutions in Georgia. At the same time, we will help our clients – businesses and organizations, to create and enrich their own data analytics capabilities based on SAS technologies."


“We are delighted to announce that we are collaborating with Silknet, the largest telecommunications company in Georgia and the Caucasus region. Advanced analytics and SAS know-how combined with Silknet capabilities and understanding of the market, will provide an engine to accelerate digitalization in both public and private sector. Meaningful data and knowledge are important factors for organizations to gain competitive advantage ,”- Shukri Dabaghi, Regional Vice President, SAS Central Eastern Europe Middle East & Africa (CEMEA) at SAS.


“SAS as a leader in advanced analytics with more than 40 years of experience is helping its customers build competitive advantage based on transforming data into insights. SAS technology will help Silknet to excellent customer journey and advance its customer-centric services. With our expertise in the analytics domain and our partnership with Silknet, we are ready to help businesses, organizations in Georgia for sustainable growth through data-driven digital transformation” – Tayfun Topkoç, Managing Director, SAS Southeast Europe.


SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS, companies can discover insights from data and make sense of it all, identify what’s working and fix what isn’t, make more intelligent decisions and drive relevant change. As the leading AI and advanced analytics platform, SAS continues to innovate relentlessly. SAS has aligned the company behind one common goal: to help customers realize the full potential of their AI and analytics investments. SAS continuous commitment to innovation and smooth delivery of the large-scale projects has supported the profitability, stability, and growth of the companies for decades. With all these efforts, more than 83,000 organizations rely on SAS to help them make better decisions. 91 of the top 100 companies on the 2020 Fortune Global 500® are SAS customers. SAS supports a wide range of industries from finance, telecommunications to retail & CPG, manufacturing, utilities and government institutions. SAS is leading digital government initiatives in government finance, public safety and criminal justice, infrastructure and transportation, health care, smart cities and many more data-driven projects.