Retail Group Georgia Plans to Introduce At Least Three New Brands to the Market in 2022

Retail Group Georgia currently holds negotiations in terms of introducing several international brands to the Georgian market, including brands of women's clothing, footwear, cosmetics, and sports accessories.

According to the company director, Rezo Magalashvili, the head office of the company conducts negotiations with up to 10 brands, and in 2022, they expect to introduce three new brands.

The amount of investment in opening new brands and new stores at this stage is not specified, however, as Rezo Magalashvili noted, on average, opening a store costs from $200,000 to $3 million, depending on the brand and space.

"We moved to a new warehouse a month ago, which is equipped with modern technologies. The enterprise ensures preparations of online orders and the distribution."

Retail Group Georgia is presented with 60 stores of more than 30 international brands in Georgia.