Business
Posted: 1 year ago

Project "Cheese Road" has Started - Georgian Producers on Google Map

In order to popularize Georgian cheese, a new project "Cheese Road" was launched in the country.

The project is funded by the US Department of Agriculture, in cooperation with the American company "Land O'Lake", the Association of Milk and Dairy Products Producers of Georgia implements the project.

Kakhaber Koniashvili, executive director of the milk and dairy products producers' association "Sakrdze", told "Business Partner" that the goal of the project is to identify cheese producers in the entire territory of Georgia and in this way to promote them, as well as to create new tourist attractions in the country.

"Within the framework of the project, a special google map will be created as a cheese road, a website and an application will also be created in order to create new tourist attractions in the country. This will also help entrepreneurs. On the one hand, to be able to diversify their sales, and on the other hand - to introduce new services and increase the awareness of Georgian cheese.

In the end, our goal is to contribute to the promotion, clarification and refinement of such an indigenous Georgian product as cheese with this project," added Kakhaber Koniashvili.

According to his information, at the initial stage, the project will last 8 months.

The first stage will be the identification of those enterprises that best meet the food safety standards, but then the continuation of the project in other directions will be considered.

For information, the goal of the "Cheese Road" project is for cheese to occupy the same important place in the production of Georgian food products, as Georgian wine did in its time and was also exported.

Let us remind you that Ana Mikadze-Chikvaidze, a cheese researcher and producer, had a similar initiative in 2018.