Piel Naturals Opens its Branches in the Regions

Cosmetics producing company, Piel Naturals decided to enlarge its business. The brand stores will be opened in the regions apart from Tbilisi. As the company declares, increased demand for its products during the pandemic speeded up plans.

Skincare products made in Georgia will be available in 6 cities.

"Our new stores will be opened until the end of this year in Batumi, Gori, Akhaltsikhe, Kutaisi, and Telavi. We also decided to add a trading center in Tbilisi. The enlargement was involved in our plans, however, the pandemic speeded up these processes, which we were not expecting. We already employed additional people and chose the locations.", noted Tatuka Lomadze.

Adapting to the local market is not the only goal of the brand. The negotiations are underway with France and New York. Until now, the production of Piel Naturals was only imported to Dubai.