Phubber to Enter the Armenian and Azerbaijani Markets from April

Phubber, a start-up company co-founded by Anano Dolaberidze, is set to launch its application in Azerbaijan and Armenia in mid-April, with a different market operation strategy for each country.

According to Dolaberidze, the company will focus on a Luxury resale direction in Azerbaijan and will open an exhibition space on one of the main streets near brand stores, while in Armenia, the company will follow a similar strategy to Georgia by entering the market through an online application that allows customers to purchase items from all countries that Phubber offers. Phubber, the first Georgian online fashion platform, launched in 2019 and has since become the largest online store for clothes and shoes in Georgia.

Using artificial intelligence, the platform connects people who want to buy or sell clothes, accessories, and personal care products. The company plans to enter the markets of Kazakhstan, Uzbekistan, and Eastern Europe in the future and is currently working on attracting investors.