New Georgian Clothing Brand KIARA Enters Domestic Market

New Georgian clothing brand KIARA has appeared on the domestic market to trade in everyday comfortable clothes at quite affordable prices. Young sisters founded KIARA with their own savings. All incomes are spent on technical equipment and development of the sewing workshop.

"We are not designers. I am a marketing specialist, my sister is a graphic designer. Nonetheless, our idea of creating everyday comfortable clothes has justified. At this stage, we sell our products online but plan to open a showroom and employ more people soon.

In general, we back Georgian manufacturing in any field. We always buy Georgian products too and now we also create Georgian products”, KIARA co-founder Mariam Janiashvili told Business Partner. Recently, the brand introduced a new collection of leggings, tops, or felt jackets. Prices range from GEL 50 to GEL 170.