Native Racha Opens its First Brand Store

Native Racha, a local manufacturer of meat products, plans to develop a chain of brand stores.

The company opened its first brand store in Orbeliani Bazaar.

According to the founder of the company, Vasil Babluani, Native Racha's future plans involve expanding the network throughout Tbilisi and other regions, and its implementation will begin in stages.

Currently, 30 people are employed at the Native Racha enterprise in Ambrolauri. The company produces up to 2 tons of meat products per month, including Rachuli ham, rump fat, Svanetian mince, etc.

The goal of Native Racha is to produce up to 10 tons of meat monthly for the next two years.

"We considered developing our company within the HoReCa sector, however, due to the pandemic, we switched to modern distribution. 80% of the products produced today are sold in supermarket chains."