Business
Posted: 3 years ago

Natakhtari Amber – Taste of Three Grains - Special Fall Edition from Natakhtari

Efes Georgia has introduced a new edition of its leading beer brand Natakhtri, which will be sold in limited quantities.

Special Fall Edition of Natakhtari Amber – Taste of Three Grains has already been produced in a different form and is already in a retail chain. Natakhtari Amber is made with 3 different types of malt, which give it a special taste. The volume of alcohol is 4.9%.

Natakhtari Amber is special since three different types of malt are used to make it (barley, wheat and rye). As the company representatives explained, barley, wheat and rye malt were thoroughly filtered for Natakhtari Amber. Hop was added during fermentation and a delicious and real fall beer flavor was created together with Natakhtari water.

"For our company, as the leader of the beer market, it is always important to invest in innovation according to customers’ needs. The purpose of the limited edition is offering seasonal novelties. We believe that along with the high quality beer, we also give joy to our customers. This became especially important during the pandemic. That is why, despite the various difficulties, we have created a special autumn beer, Natakhtari Amber - said Anna Karchava, Marketing Manager of Efes Georgia.

Efes Georgia has already introduced Natakhtari Platinum and Natakhtari Green to customers under the Natakhtari brand as seasonal editions - these were different taste profiles tailored to the changing needs of consumers. Later on, the company released 100% cold Natakhtari using the thermochromic label, which is one of the latest innovations in marking technology and ensures serving the beer at the ideal temperature.