Moinakhule – New Online Flower Store amid Pandemic

Amid the COVID-19 pandemic, a new online flower store has emerged on the domestic market. Created by two friends, the online store launched operation 4 months ago, but it has already attracted clients and found its own market niche.

In its own mix of bouquets, the company uses dried herbs collected in various regions of Georgia. In this way, the company also assists farmers in regions As noted by the company co-founder Sopo Abramishvili, this undertaking has deserved more-than-expected appreciation and this factor has more stimulated Moinakhule to develop and improve its products.

“The market is overwhelmed with flower stores that offer various bouquets to clients, but we offer different products that together with herbs shape a different mix. We also make focus on packaging details”, Sopo Abramishvili noted. Besides flower bouquets, the company also offers a set of gifts created by Georgian designers and startupers. Moinakhule Company cooperates with around 30 startupers and designers.