Jewelry Company Zarapxana is Changing Concept of its Stores

Zarapxana, a jewelry manufacturing company, is changing the store's idea. According to Nikoloz Nakopia, chairman of the company's Supervisory Board, new concept stores would be more convenient for customers.

"We have no plans to extend the chain, but we do plan to change the locations and concepts of the stores to make them more customer-friendly.  Different zones, VIP rooms, and premium services will be available in the shops. If we continue to develop as we have planned, this is a 2-3 year view," Nakopia added.

The jewelry company "Zarapxana" has four stores in Georgia: three in Tbilisi and one in Batumi.

As Nikoloz Nakopia noted, the plan to build a new factory remains on the agenda for the company.

"Last year we also found investors, but finally our cooperation failed. We have a large area where a new standard factory can be built, and I hope we will implement this plan," he added.