Italian Brand Napapijri to Launch First Monobrand Store in Tbilisi

The Italian brand Napapijri is set to open its first monobrand store in Tbilisi's "City Mall" come March 2024. Davit Chkheidze, founder of "Megasport," the brand's official representative, shared this exciting development with "Business Partner." He highlights Napapijri’s unique appeal in the Georgian market, noting its standout production quality, casual style, and innovative technology.

Until now, Napapijri's range was available across various "Megasport" branded outlets (spanning 11 stores in Tbilisi). Observing the brand's growing popularity, "Megasport" decided to dedicate an exclusive space for Napapijri enthusiasts.

“We concluded last year on a high note and look forward to 2024 with great anticipation, with the highlight being the launch of the Napapijri store in 'City Mall'. Our primary focus will be on this new opening, along with managing our lease agreements, as we navigate the challenging real estate market. The soaring rental prices are pushing us to rethink our strategy. The preparations for the Napapijri store are in full swing, and we are eager to open its doors in March,” shared Davit Chkheidze.

The upcoming store is expected to create five new jobs initially. Napapijri's journey began in 1987 with the introduction of the iconic "Bering Bag," renowned for its style, functionality, and quality. Meanwhile, "Megasport" has established itself as the official Georgian representative for globally recognized brands like North Face, Timberland, and Diesel.

Currently, "Megasport" operates 11 stores across Tbilisi, employing over 80 staff, and is gearing up to add the Napapijri store to its portfolio.