ICR Group Plans to Launch New Brand of Shoes

ICR Group creates a new brand of shoes. According to the Chairman of the Supervisory Board, of ICR, Kakha Khazaradze, the company will unite a new line of women and men shoes. 

The production will be for sale in March of 2022. 

"Our brand will be a chain of stores, however, I will refrain from mentioning further details. The products are mainly produced in Eastern Europe (Bulgaria, Romania, Hungary). As for the material, we are going to cooperate with Turkish manufacturers. It will not be made in Georgia, the country needs a foundation for this. It is difficult to make long-term investments today.", noted Kakha Khazaradze.

ICR Group is one of the largest companies in the field of retail business in Georgia. The group started operating in the Georgian market in 1993. The group combines international brands of footwear, clothing, accessories, furniture, and restaurants.