GPC Opened the First Body Shop in Azerbaijan

The first store of Body Shop was opened in Azerbaijan. According to Irina Adeishvili, a Body Shop representative, the company's investment in the first stage is up to 1 million GEL, and it will increase in the second stage.

"This time, we opened our branch in Baku, on one of the main shopping streets. In the fall, we are planning to open another branch in the 28th Mall of Azerbaijan, for which we are actively working," said Irina Adeishvili at Bm.ge.

According to her, about ten local citizens are employed in Body Shop of Azerbaijan, however, as the company plans to expand, more people will be employed proportionally.

In addition, the Body Shop announces that in 2023, the Body Shop e-commerce websites will also be available in Armenia and Azerbaijan.

It is planned to open a similar website in Georgia by the end of 2022, and it will be possible to use the company's products throughout the country.

Today, the Body Shop operates in Georgia with a total of five branches, four of which are located in Tbilisi, and one in Batumi.

GPC, the owner of a large chain of pharmacies, was planning to enter the Azerbaijani market. According to the market acquisition plan, entry into the market was spelled out by franchisees of The Body Shop and Afflelou brands.

It is noted that this will be the second step in the expansion of GPC in the South Caucasus region. The pharmacy chain has been present in Armenia since 2019, where it owns 6 pharmacies and 2 Body Shop facilities. In 2021, the income on the Armenian market was 4.8 million GEL.