Business
Posted: 3 years ago

George Gray Winery to Create Kesane

The company producing Georgian wines, George Gray Winery created a new variety of wine, blue Kesane, which appeared in the local market at the beginning of March.

"We are the first to create blue wine in Georgia, and despite the fact that this drink is new, the interest of consumers in it is already quite high.", - noted the co-founder of commercial director of the company, Giorgi Rukhadze

As a result of long technological procedures and tireless work, the company has invested up to 75,000 GEL to transfer this idea into reality.

Initially, "Kesane" was created for the new generation, since the founders thought that the older generation was more skeptical about such varieties of wine, but in a short time it turned out that blue wine is of great interest to consumers of all generations.

The wine went on sale in early March, and at this stage, it is produced in small quantities - up to 10,000 bottles. We are monitoring the market demand today, after which we will discuss the expansion of production.", declares Giorgi Rukhadze.