Efes Georgia to Focus on the Chinese Market in 2022

In 2022, the company "Efes Georgia" ("Natakhtari") plans to strengthen exports in the direction of lemonade.

Nikoloz Khundzakishvili, the company's director of corporate affairs, told Business Partner that the company plans to focus on the Chinese market next year.

"Our lemonade exports to China, but not in the amount we would like. We will also expand to the European Union and neighboring countries," Khundzakishvili said.

At the moment, the soft drink "Natakhtari" is sold in about 25 countries in Europe.

According to Khundzakishvili, the export volume of soft drinks (lemonade) has increased by about 40% this year. The company exported about 42 million liters of lemonade this year.