Efes Georgia Becomes the Winner of the Corporate Responsibility Award 2021
The company has received its sixth CSR award in recent years
At the initiative of the Global Compact Network Georgia, with the support of the Swedish Government, in cooperation with USAID and the European Union, the competition "Corporate Responsibility Award 2021 - Business for Sustainable Development in Georgia" was held for the fourth time. This is the company's sixth award in the category of corporate responsibility from various competitions.
The company's clearly defined priorities and relevant activities conditioned "Efes Georgia's" victory in the category "Partnership for Sustainable Development." In terms of corporate social responsibility, Efes Georgia pays special attention to partnership projects like the Natakhtari Foundation, which supports young artists in the pandemic, as the company believes that collaboration between different sectors has a significant impact on projects effectiveness.
The Natakhtari Fund was founded by the company in 2011 to empower youth without parental care and prepare them for independent living. To date, the fund has provided GEL 1 million to over 600 beneficiaries. Over 300 people were employed, more than 270 young people received professional education. The Natakhtari Fund delivers resources to individuals based on their specific needs.
During the pandemic, support for young artists and cultural organizations/platforms was also important. An outstanding project in this regard is the beer Karva music competition, which covered the whole of Georgia. Karva helps beginner musicians to gain popularity and release their first music video. The winning beginner musicians received music videos recording as a gift and its promotion through the company's various communication channels.
An outstanding project in this regard is the music competition ‘’Karva" of the "Efes Georgia" brand, which covered the whole of Georgia. "Amber" helped beginner musicians to gain popularity and release the first music video. The winning beginner musicians received as a gift the recording of a music video and its promotion through various communication channels of the company. Within the framework of the ‘Ganikarve Shin’ (Take it Easy at Home) campaign, live concerts were broadcast on the official pages of Karva. Music lessons led by musicians through the brand Karva taught a wide audience the basics of playing various musical instruments. In addition, "Karva" supports new music platforms.
Efes Georgia's partnership projects also featured the support of bartenders, as the restaurant business is one of the most affected sectors during the pandemic. Efes Georgia, in consultation with partners and NGOs, decided to provide food vouchers to help up to 500 unemployed bartenders.
"It means a lot when a competent jury chooses you out of a sea of interesting and valuable projects. Thanks to the competition organizers and each member of the jury for the recognition. This corporate responsibility award proves that our business is progressive, whose activities are based on high standards, aim at sustainable development, and bring long-term benefits to both the company and the community. We are proud to stand by so many responsible Georgian companies and it is a great honor for us to receive the award, ”said Nikoloz Khundzakishvili, Director of Corporate Affairs at Efes Georgia.
The "Corporate Responsibility Award 2021" competition, in which about 50 companies participated in various CSR projects, aims to develop a culture of corporate responsibility in the country and encourage business involvement in the implementation of the sustainable development agenda. The winning companies were identified and awarded by international and local jury members.
We would like to remind you that the winners of the "Corporate Responsibility Award" were awarded for the first time in Georgia in 2018. In 2018, the company "Efes Georgia" also won in the category of "Best Environmental Project." The cooperation project of "Efes Georgia" and the non-governmental organization "Our House - Georgia" Natakhtari Fund'' was named the best in the category "Partnership for Sustainable Development" in 2019. Efes Georgia took first place in the category "Decent Work and Economic Growth" in 2020.