Crosty Plans to Open Concept Store in CIS and European Countries

After shoe brand launched a store in Georgia, Crosty plans to open concept stores in CIS and European countries. The founder and creative director of the company said this during a visit to Business Morning.

As a result of the changed strategy of the company during the pandemic, the first Crosty store was opened in Tbilisi and Giorgi Mikaia notes that the Crosty stores should be a space exchanging experience and quality and it will not be just for sale.

"With the renewed strategy, we have shifted the focus to the region and we think the company will be strengthened here. And then move on to other markets. This plan is covers 2-3 years.

There will be one store in Georgia, and by the end of the year one store will be opened in the country where Georgia is well-known. It could be a CIS country and then we will think about Europe as well, ”said the company's creative director, without specifying in which country the Crosty store will open after Georgia.

He emphasizes the values of the Georgian brand and says that despite the opening of concept stores, e-commerce for Crosty will continue to be a priority.

"The advantage of Crosty is the concept and brand value, which distinguishes it from other brands. We have a fairly high quality product based on values and storytelling. That is why we do not put much emphasis on quality. We think that when you enter this price segment, a priori it should be of good quality, ”said Giorgi Mikaia.