Carter's Three Additional Brand Stores Open in Georgia in 2023

Carter's three additional brand stores will be opened in Georgia in 2023. According to the head of the franchise management department of Gepha, Nana Chanturia, the company opened the first official store of the American brand Carter's on the third floor of "Gallery Tbilisi" on November 21.

The company initially invested 2 million GEL to bring the brand to the country and open a store, but as Nana Chanturia says, this amount will triple with the opening of new stores in 2023.

"This is our ambitious plan. The direction of the franchise also requires expansion and the opening of several official stores. In addition, the development of the GPC and Pharmadepo network is new for Carter's since the brand is not represented in the pharmacy network on the world market, and Georgia will be the first country to integrate this."