Ashley Home Store to Open New Store in Tbilisi

Ashley Home Store plans to open its third store in Tbilisi in October. The company launched its new branch on Aghmashenebeli Alley in Tbilisi several weeks ago.

In several days, another store will open in Adjara, and Batumi residents will be able to buy Ashley Home Store furniture and house décor locally. Continuity of production, effective online communication, flexible payment system, and certain discounts enabled the brand to overcome the crisis period comparatively painlessly. “When everything was suspended, we started thinking and working to valuably overcome the challenges.

We used to receive recommendations and support from American manufacturers in the constant regime. We intensified AD campaigns and online sales in the domestic market. We have maximally matched the customer needs. We introduced the opportunity for making reservations and this approach justified by 90%”, the company’s manager general Giorgi Dabrundashvili noted. Founded in 1945, the furniture brand appeared in Tbilisi in 2019. The company will open its third store in Tbilisi this week.