42Digital Obtained Status of Country Partner of International Security Brand Bitdefender

42digital is an IT integrator company that, since 2020, has been developing consulting, implementation and professional services in three main technological areas: information and cyber security, DevOps, and infrastructure solutions.

The company is distinguished by non-standard approaches in the field of information technologies, which it achieves with an experienced team, innovations and a work style focused on digital transformation.

For the Georgian cyber security industry, 42digital has taken another step and obtained the status of Country Partner of the international security brand, Bitdefender, which will give the team the opportunity to expand the partnership network and introduce international practices in the field of cyber security.

''Bitdefender is a leading company in international cyber security, and the granting of Country Partnership status to our company implies an introduction of a different structure of operation in the market. Specifically in the case of Bitdefender, in Georgia, as in more than 150 other countries, the manufacturer has regional distributors who connect with partners, and partners, in turn, bring the product to the end user, and this is how the supply chain functions.

Within the framework of the Country Partnership status, the regional distributor ring disappears and its functions are performed by us, however, at the same time, we will continue to communicate with the end users. Other partners in Georgia contact the manufacturer through our involvement, which helps us to maintain an active relationship with them and develop a partnership network. This is a non-standard practice for Bitdefender and only a few countries have a Country Partner. With this status, we are almost equal to the representation of Bitdefender in the country,'' said Mariam Tsotsonava, Product Development Manager of 42digital, at Entrepreneur. 

''42digital operates not only as a brand representative but also takes on the duties of the first line of technical support. This means that all Bitdefender users will be provided with technical assistance by the Georgian-speaking technical team, and not by service center specialists located in any of the big countries of the region. This automatically removes obstacles caused by time differences and language barriers. In addition, close cooperation with the manufacturer allows us to provide quick and effective feedback in product development and in adding new functionality. Bitdefender takes into account the opinion and wishes of Georgian users, which is a great achievement for the cyber security industry,'' said an Engineer of 42digital, Maiko Svanidze.

42digital plans technical format meetings and workshops, where they will share industry best practices and newly added functionality with specialists working in this field. 

42 digital also aims to expand its partner and customer network and use the acquired experience to attract other interesting and global manufacturers to the Georgian market.