Accessories Brand Muana: Necklaces Inspired by Individual Stories
Ana Kurtanidze and Mariam Ghoghadze, cousins, launched the accessories brand ''Muana'' together. Ana once made a necklace, showed it to Mariam, and this one item became the reason for starting the business.
Mariam: I have always wanted to work for a company founded by me. Working with others has shown me that it has another drive and freedom running your business. The inspiration for creating MUANA came when my cousin showed me her necklace. We started making necklaces for our loved ones. In exactly two hours we created a small outline of what we wanted to do. We sat by the window, looking at the sky and the ideas came by themselves.
Tell us about the technology you use to create your unique works.
Ana: The necklaces are handmade, we don't use any special technology. Our only secret is great enthusiasm, interest, love of work, and constant development, which does not allow us to relax.
Mariam: It's my duty to present the products to the public and to make them interested. I take photos in nature, natural light reflects the beauty of the stones well.
What is your work process usually like?
Ana: Creating necklaces is a magical process for me. I create them alone - for me, it is a necessary condition. I never know in advance what will come out, I just follow the process and get pleasure. I create a necklace only when I feel resourceful energy.
Mariam: Since I'm in love with my job, my work process is always ongoing. Even during sleep I think of MUANA and imagine where we might get. When a necklace is made we spend a lot of time discussing it. I am always in the role of a spectator and I wonder if I would like a particular necklace. I am critical and because of this we are constantly discussing and changing what we don't like. Then I take photos, write texts and post them on social networks.
What’s your favorite product you’ve created and do you have any new projects coming up?
Ana: We are thinking about adding and expanding a few lines of accessories. We don't want to talk about our goals in advance because we believe that achieving goals begins with achieving them. We offer many innovations to our customers in the future and we hope for their support. MUANA - This is a brand created with love for love.
Mariam: Like everyone else, we have big goals. We are now at the stage to create a new collection. Our idea is as follows: to create collections for 4 seasons, which will be thematically connected with seasonal changes, human moods, stories. We want to not only make necklaces but also offer other handmade items to people. We weave great emotion into every little thing so we want people to remember with emotions, feelings. We want to be a part of their stories and our accessories part of the adventure.
You can follow the brand on: Muana