Preparing for the recovery from COVID19 - Workshop for the Georgian SMEs

International Trade Centre's Eastern Partnership: Ready to Trade project organizes an online workshop – EU export marketing customer communication and preparing for the recovery from COVID19”-  for their beneficiary companies.

The workshop is conducted by James Fitzpatrick, an expert in trading, importing and developing supply chains globally. He has more than 30 years of experience in this field and is an advisor to small and medium-sized enterprises from all over the world on how to to get access to global markets and gain international contacts. 

Twelve Eastern Partnership: Ready to Trade project beneficiary companies attend the workshop. The European Union funds the project under its EU4Business initiative, which aims to connect small and medium-sized enterprises (SMEs) from Eastern Europe to global markets.

Several topics will be discussed during the meeting, including current tendencies and what will happen after COVID19 on the EU market; A review of beneficiary company activities in 2019;  What EU buyers demand and how to communicate with them. Furthermore, beneficiary companies will get additional information about future events such as the trade mission in the EU (Netherlands, Germany and Belgium).  During the trade mission, companies will be able to build awareness in the EU that Georgian companies are open for business; conduct individual B2B meetings with buyers; furthermore, beneficiaries will have the opportunity to visit the factories and understand technical demands of the EU buyers.

"Workshop participants will get the newest information about the current situation and the challenges that the EU market faces during COVID19. Beneficiaries will get a consultation on how to improve their customer communication skills; Moreover, they will get additional information about what the EU buyers want and how to deal with them",- Konstantine Mdinaradze, the national project manager of Eastern Partnership: Ready to Trade a EU4Business initiative. 

The Eastern Partnership: Ready to Trade project helps SMEs to access new markets with a focus on the EU, helping SMEs identify and comply with quality standards to meet international requirements, linking them with buyers along the value chain, and providing cluster support.