Meet the New Ream and Strategy of Liberty Bank
Liberty CEO Vasil Khodeli presented the bank's new team and development strategy. The company, which has the widest banking network in Georgia and has been serving the older generation of customers for years, is said to be moving to a new stage of development. The Bank's new strategic goal is to become a universal financial institution for customers of all ages and needs.
''New Liberty for a New Life'' - The strategy presented to the public by the bank's new management team to achieve this goal includes several important areas. these are:
- Creating customized products
- Introducing the highest level of service
- Offering retail, small and medium business, agro business development for new segments
- Introducing a strong, sustainable and open corporate culture Corporate Social Responsibility (CSR)
In the direction of CSR, which is one of the most important issues for the bank, Vasil Khodeli announced a new platform - a corporate social responsibility supervisory board will be established, in cooperation with local NGOs and international organizations, independent experts, with the involvement of the bank's management.
Liberty will introduce a new social responsibility platform to the public in the near future, present it to its board of directors and the priorities it plans to implement and support long-term and sustainable corporate responsibility programs.
"Today, together with the new team of "Liberty", we presented a new vision and strategy of the company. Simple, understandable, accessible, charming and caring - these are the values of each member of our Liberty team. It is these values-based services we want to offer our customers. "Liberty" is one of the systemic banks in the country and a large employer company. Behind our plans and goals are the 5,000 people who serve more than 1.6 million customers daily. "I think our goal - to improve and change the lives of our customers, their families and businesses, to constantly offer products and services tailored to them - will enable us to see the new Liberty in a different and exciting context," said Liberty Bank CEO Vasil Khodeli.