Crypto-linked Cards See Continued Growth
Visa is partnering with 50 of the leading crypto platforms on card programs that make it easy to convert and spend digital currency at 70 million merchants worldwide. With more than $1 billion spent on crypto-linked Visa cards in the first half of 2021, it’s clear that the crypto community sees value in linking digital currencies to Visa’s global network.
Here’s a look at the trends we’re seeing and the progress we’ve made against our digital currency roadmap.
- An expanding and evolving ecosystem: We’ve been growing our relationships with today’s leading digital currency platforms — FTX, Coinbase, Crypto.com, and CoinZoom, to name a few. The expertise and treasury infrastructure we’ve built have helped establish Visa as the network of choice for crypto native companies. In fact, today one-quarter of the companies in Visa’s Fintech Fast Track program are working to issue Visa cards linked to a crypto platform.
- These platforms are diversifying to meet an array of consumer needs, with new tools and features spanning interest accounts, lending and direct deposits. In this context, it’s more important than ever for financial institutions of all stripes to establish a crypto strategy.
- Rewards Reimagined: Consumers want choice in all things, and loyalty and rewards are no different. Programs like the BlockFi Rewards Visa Credit Card let users spend fiat and earn crypto rewards in a similar way other cards offer rewards programs for airline miles or hotel points. By combining engagement in the crypto economy with the utility of a standard Visa card, these programs have potential to win long-term customer loyalty among both crypto enthusiasts and new adopters.
- Stablecoins come to the fore: With more than $100 billion worth of stablecoins in circulation and hundreds of billions exchanged each month on public blockchains, stablecoins are starting to live up to the promise of “digital fiat”: the developer-friendly characteristics of cryptocurrency combined with the reliability of fiat-backed reserves.
"We’re seeing digital wallets and crypto platforms build payment products entirely with digital currency. For example, the fast-growing FTX platform, a new Fintech Fast Track member we’re announcing today, is paying fifty per-cent of their remote employees in USDC. We’re making our network more accessible to this growing ecosystem with capabilities like USDC settlement and through our partnership with Circle. As we look to the future, stablecoins are on track to become an important part of the broader digital transformation of financial services, and Visa is excited to help shape and support that development".