The 2023 Budget for Promoting Georgian Wine Set at GEL 14 Million
The National Wine Agency plans to actively promote Georgian wine in the United States, Great Britain, Germany, Poland, the Baltic countries, China, South Korea, and Japan in 2023, with financial and organizational support.
Organizations contracted by the agency will implement targeted measures in these strategic markets, and Georgian producers will participate in international wine and alcohol exhibitions.
The 2023 budget for the promotion of Georgian wine is set at GEL 14 million, an increase of GEL 2 million from the previous year.
GEL 2 million of this budget will be allocated to the "State Program for Promotion of Georgian Wine" and will be used to co-finance marketing expenses for companies exporting to priority markets and multiple countries worldwide, excluding CIS countries.