Renowned Sommelier Toni Askitis Presents Georgian Wine in Germany

A Georgian wine masterclass and tasting was held in Cologne to raise awareness of Georgian wine and support export growth in the German market.

The event was organised by the National Wine Agency’s contracted marketing company, ff.k Public Relations, with financial support from the agency. German sommelier and well-known wine influencer Toni Askitis presented the wines. Approximately 120 guests attended, including wine trade and media representatives.

During the masterclass, Askitis introduced guests to the diversity and distinctive characteristics of Georgian wine. Participants had the opportunity to taste six Georgian wines and learn about them directly from a wine professional.

Toni Askitis is a prominent figure in Germany’s wine industry. Through his popular channel, #Asktoni, he regularly shares wine industry news and current trends with his followers.

The National Wine Agency has worked with ff.k Public Relations since 2021 to increase awareness of Georgian wine and expand its export potential in Germany. The partnership includes tastings and educational seminars in various German cities for wine professionals, trade representatives, and consumers. Georgian wines are also showcased at international exhibitions and professional events, supported by targeted advertising and media campaigns. Wine tours to Georgia are organised for German journalists, wine professionals, and sales representatives.

Germany is a growing export market for Georgian wine. From January to August this year, Georgia exported nearly one million litres of wine to Germany, a 29% increase compared with the same period last year.