Levan Mekhuzla: Authorization for Establishing Commercial Vineyards Is Linked Solely to Improving Wine Quality
“The reforms planned to improve wine quality will further strengthen Georgia’s position and establish the country on the international market as a premium wine producer. The authorization required for establishing commercial vineyards serves precisely this goal and includes recommendations related to achieving high-quality harvests, since wine quality begins in the vineyard,” stated Levan Mekhuzla, Chairman of the National Wine Agency.
Levan Mekhuzla emphasized that vineyard planting authorization will apply only to those planning commercial activities and will not affect individuals who intend to establish vineyards for personal use.
“At this stage, the pace of large-scale vineyard planting has slowed. According to recent statistics, up to 500 hectares of new vineyards are planted annually. Based on this data, we can say that vineyard planting authorization will apply to approximately 100 individuals. Those currently establishing vineyards must understand that a vineyard is an investment in the future, and its development must be properly planned,” Mekhuzla noted.
According to data from the International Organisation of Vine and Wine (OIV), global wine consumption is currently at its lowest level since 1961.
“The decline in consumption has particularly affected lower-priced wine categories, while the premium segment remains more stable. To ensure a high-quality harvest, the vine seedlings, soil, planting location, and planting project must all meet quality standards. The state invests significant resources in developing the sector, and those who wish to benefit from this support must take our recommendations into account,” said the Chairman of the National Wine Agency.
The Parliament of Georgia has already approved, in its first reading, amendments to the Law on Vine and Wine. According to the amendments, the law will introduce a provision defining the concept of granting authorization for vineyard establishment.
