Georgian Wine Gains Momentum in Scandinavia with Norway Festival

Participating Georgian wine producers included: “Gura,” “Viniveria,” “Gio’s Marani,” “Tavankari,” “Baia’s Wine,” “Papari Valley,” “Villa Mosavali,” “BJ Wines,” “Tsinandali Vineyards,” “Ethno,” “Bediani,” “Pheasant’s Tears,” and “Labara.”

The event featured professional wine tastings, presentations, B2B meetings, and seminars attended by local importers, distributors, representatives of the HoReCa sector, and media.

Gvino AS has been actively promoting Georgian wine in the Norwegian market since 2018, organizing tastings, masterclasses, and various cultural events.

The Georgian Wine Festival in Norway was first held in 2023 and has since developed into one of the key platforms for promoting Georgian wine.

According to 2025 data, 137,724 liters of Georgian wine were exported to the Kingdom of Norway, representing a 27% increase compared to the previous year.

With the support of the National Wine Agency of Georgia, a number of important marketing activities have been carried out in recent years to increase awareness of Georgian wine in Scandinavia and Northern Europe, including campaigns in Sweden, Finland, Denmark, and Iceland.

Marketing campaigns and promotional activities for Georgian wine will continue actively in these markets in 2026.