Posted: 1 year ago

UNWTO Executive Council's 118th Session: Georgian Delegation Engages in Visionary Discourse on the Future of Tourism

The Dominican Republic has hosted the 118th session of the Executive Council of the United Nations World Tourism Organization (UNWTO), attracting participation from over 40 countries' tourism ministries and organizations. Among them, a high-profile delegation from Georgia made a distinct impact, contributing their insights to the thematic discussions.

Leading the Georgian delegation were Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development, and Maya Omiadze, the Head of the National Tourism Administration. They participated in several consequential meetings with their global counterparts, tourism ministers, and leaders from different countries, aimed at fostering international cooperation in the tourism sector.

The session was inaugurated by Zurab Pololikashvili, the Secretary-General of the UNWTO, setting the tone for the enriching discussions that followed.

A significant aspect of the session, titled "Renewed Visions of Tourism," focused on harnessing innovation and digital technologies to further develop the tourism sector. Participants were encouraged to share their unique experiences and suggestions regarding the advancement of tourism destinations, improving communication channels, and keeping pace with the increasing technological demands within the sector.

The discussion was not only geared toward understanding the challenges of engaging with professionals in the field, but also toward determining what kind of support tourism organizations and the entire sector need to thrive. Moreover, the dialogue explored the necessity of revamping a country's tourism brand and enhancing digital communications for accurate positioning and efficient adaptation to market changes.

The meeting provided a platform for international experts to share their insights on how countries could update their tourism brand, position themselves correctly, and improve digital communication. The focus was on adaptation, improvement, and gearing up to meet the heightened technological requirements in the sector.

The active participation of the Georgian delegation in these conversations underscores their commitment to developing and enhancing the country's tourism sector, setting a strong example for others.