Projects Which were Implemented in Tourism
The head of National Tourism Administration has introduced society with new projects, marketing campaigns, press and meeting tours and results of an already implemented new campaign on international platforms.
As Mariam Kvrivishvili noted, in 2019 National Tourism Administration has hosted hundreds of media representatives. As a result, nearly 1500 articles, video reports, and broadcasting programs were prepared.
Organized by the administration, in 2019, for nearly 300 leading foreigner tour operators were held 22 meeting tours.
In the boarding journals of Wizz Air, Qatar Airways and Emirates, 15 million passengers had access to the articles about Georgia.
Advertising campaign about Georgia was implemented in National Geographic, Google, Expedia, and Conde Nast Traveler.
Also, large-scale campaign was implemented on CNN, which includes TV programs, special video reports, and online pages. Within the framework of the campaign, "Discover Georgia" - page of Georgia was prepared on the platform of CNN. Integrated marketing campaigns were held in 8 target countries: Germany, Poland, Israel, Saudi Arabia, Kuwait, Lithuania, Latvia, Estonia. It is worth noting, that at the beginning of the campaigns, the demand towards the country was pretty high, which also was depicted in the statistic index, compared to the last year's period.
Mariam Kvrivishvili surveys conventional and exhibition bureau activities for tourism development and also discusses implemented and elaborated projects together with the international, donor organizations and private sectors.
Collaboration between private and public sectors for country's popularization:
27 international tourism exhibition
Presentation in 6 countries, nearly 500 tour operators and journalists: Spain, Uzbekistan, Japan, Luxembourg, Israel, and The Czech Republic.
14 international MICE exhibition and 5 roadshows on target markets, nearly 13,000 meetings
Elaborating state co-founding program
nearly 40 visits of tour operators from countries of Asia and Far East in Georgia
B2B meetings with 50 companies, Scandinavia, Kazakhstan, Ukraine, China
Masterclasses of UNWTO & ICCA: 120 retrained people
Supported events: In total 500 delegates from 112 countries
Hosting investment forum and UNWTO General Assembly Executive council meeting
The projects for citizens and private sector:
Retrained nearly 2000 people in Georgia
46 new wine cellars and factories
marked, 226 km hiking paths
new informational infrastructure: centers and constructions