National Tourism Administration Revises Marketing Strategy and Plans to Make Focus on EU Market
National Tourism Administration of Georgia plans to revises the marketing strategy and make accent on the EU market.
Mariam Kvrivishvili, head of the national tourism administration told BM.Ge that in the near future Georgian Party will enter the markets of France, Germany and Great Britain and in the long-term perspective the accent will be made on such countries as the USA, Japan and China.
“EU countries represent a strategic market for us and we will intensify cooperation in this direction”, Kvrivishvili said.
The National Tourism Administration has changed the marketing directions, she added.
“We plan to move to targeted marketing activities and this implies a communication with specific target audiences through specific messages. International marketing activities are of crucial importance for growing perception about Georgia”, Mariam Kvrivishvili said.