ITB Berlin Director Declares Georgia as Host Country to be an Excellent Choice

The ITB Berlin fair is a significant annual event in the tourism and travel industry, attracting professionals and exhibitors from around the world.

Being featured as Host Country is a great honor and opportunity for Georgia to showcase its unique culture, hospitality, and tourism offerings to a global audience. The theme for this year's event, "Infinite Hospitality," highlights the warm and welcoming nature of Georgian people and their tradition of hospitality, which is deeply ingrained in the country's culture.

David Ruetz, the Head of Messe Berlin, has personally experienced Georgian hospitality and is confident that it will win the hearts of all attendees at the ITB Berlin event. He believes that choosing Georgia as the official host country was an excellent decision, considering the country's rich tourism potential and unique cultural offerings. With 5000 exhibiting companies from 161 countries attending, Georgia's presence as the host country will undoubtedly attract significant attention and create many new business opportunities.

Deborah Rothe, the Exhibition Director of ITB Berlin, expressed her excitement about welcoming Georgia as this year's host nation. She believes that Georgia has a lot to offer to the tourism industry and is a hidden gem of the world.

Georgia's Vice Prime Minister and Minister of Economy and Sustainable Development, Levan Davitashvili, sees this as a recognition of the importance of tourism as one of the main priorities for Georgia. As a country located at the crossroads of civilizations, Georgia has integrated aspects of various cultures while maintaining its unique identity. With a modern, competitive economy and an attractive business environment for local and foreign investors, Georgia has emerged as a dynamic country with significant tourism potential. The status of Host Country at the ITB Berlin fair will undoubtedly provide a platform to showcase the country's unique culture, hospitality, and tourism offerings and attract even more tourists and investors to Georgia in the future.