Posted: 1 month ago

Government Plans to Prepare a New Strategy for Tourism Sector

The government plans to prepare a new strategy for the tourism sector, - the government program 2021 - 2024 "Building a European state" provides for this.

Recovering one of the most affected industries as a result of the COVID-19 pandemic will be one of the top priorities. The strategic plan prepared with the involvement of the private and public sectors includes the adaptation of the tourism strategy to 2025.

The government plan states that the target countries will diversify over the next 4 years, which means increasing the market share of the EU and new markets (China, USA, etc.). In line with the global trend of COVID-19, target countries will be identified and, consequently, international marketing activities will be implemented.

Also, in 2023, Georgia, as a host country, will be presented at the world's largest and most influential tourism exhibition - ITB Berlin 2023.

The plan envisages targeted marketing activities, training programs for tourism employees and job seekers, the formation of a tourism legal framework, which will introduce a high standard of travel safety and consumer protection.

New tourism products will be developed to meet the demand in the international market as well as existing projects will be expanded.

The Wine Road program will be expanded to a new quality standard. The project includes family wine cellars and enterprises across the country that host wine tourism.

Particular attention will be paid to the development of mountain resorts. For this purpose, in the coming years, for the development of mountain-ski resorts (Gudauri, Bakuriani, Goderdzi, Tetnuldi and Hatsvali), the development of ski infrastructure will be carried out and the creation of "4 Seasons" tourist products.

In 2023, Georgia will host the World Championships in freestyle skiing and snowboarding, and 12 international competitions will be held here before the championship. Thousands of visitors will visit Georgia during the championship.