Posted: 1 year ago

Georgia Showcases its Tourism Potential at ITB Berlin 2023

Georgia, as the official host country of the ITB Berlin 2023, presented its potential as a top tourist destination to over 200,000 visitors and representatives of more than 180 countries. The country’s pavilion, covering an area of 1000 square meters, featured 80 Georgian companies representing various sectors of the tourism industry.

Under the slogan "boundless hospitality," Georgia showcased its unique cultural heritage, natural monuments, folklore, and cuisine. The exhibition also highlighted Georgia's 8000-year history of winemaking, which earned it the title of the "homeland of wine."

"We can be proud of modern achievements - sustainably developing resorts. We are actively working to make Georgia a well-developed four-season tourist country, which is why investments are made in various directions," said Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development.

Kvrivishvili emphasized that Georgia's participation as a host country at ITB Berlin 2023 would attract more international travelers to the country and open up new target markets, including Germany and other EU countries. She also noted the growth of the civil aviation sector in Georgia and the government's efforts to bring more airlines to the local aviation market.

"We are actively working to bring more new airlines to the local aviation market, and existing carriers to increase destinations and flight frequencies. This is especially relevant for European destinations so that more European tourists can travel to Georgia," added Kvrivishvili.

Along with the National Tourism Administration of Georgia, the Tbilisi City Hall, Ajara Tourism and Resorts Department, tourist associations, destination management organizations, and the Airport Association also participated in the exhibition.

Georgia’s active participation in ITB Berlin 2023 is expected to boost the country's tourism sector and further strengthen its position as a top tourist destination in the region.