Director of ITB Berlin: Georgia is the Hidden Pearl of the World

Today, the ITB Berlin, one of the world's largest tourism exhibitions, will open in Berlin with a grand concert introducing Georgian culture to about 3000 guests. The director of ITB Berlin, Deborah Ruth, highlights the significance of Georgia's role as the host country.

ITB Berlin is a global platform for the travel industry that has been held for over 57 years. Ruth expresses her excitement for Georgia's participation as the host country, emphasizing the close partnership and extensive preparations made for this event. The opening ceremony will feature a presentation of Georgian culture in the global tourism industry.

Ruth believes that Georgia has the potential to become an even more popular tourist destination in the world. She describes Georgia as the "hidden pearl of the world" that everyone should visit to discover its vast tourist opportunities. Having visited Georgia and explored the wine region of Kakheti, Ruth fell in love with the warm hospitality and welcome she received from the locals.

This year, Georgia is participating in ITB Berlin 2023 as the host country.